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Planet-First Eyewear

We only partner with UK brands committed to sustainability. No virgin plastic. No ocean harm.

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Recycled Materials

Frames made from recycled plastics and bio-based materials

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UK Brands Only

Supporting local manufacturing and reducing carbon footprint

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Ocean Safe

Zero virgin plastic means zero microplastic pollution

Sustainable Gear Reviews & Adventures

Real-world testing, honest reviews, and adventure stories from the field